De Britse Metereologische Dienst heeft nieuwe richtlijnen opgesteld om de weerberichten positiever te laten klinken. The Times legt uit waarom en geeft een voorbeeld van oud en nieuw:
Old style
It’s another miserable day for the far north of Scotland with strong winds
and some rain. Last night’s mist and fog will clear, leaving a rather
cloudy day for Central England. It will turn chilly overnight in Devon and Cornwall,
and temperatures will fall to 8C (46F).
New style
Leave those raincoats at home. Sunny spells will bring unseasonably mild temperatures
of 18C (46F) to London and the South East. It will be a dry day, with gentle
breezes at Blackpool for the Conservative Party conference, which you can see
live on BBC Two. If I stand in front of the map like this you can’t even
see Stornoway.